SAEPUL MALIKSEO Optimization
Built the technical SEO foundation from scratch, monitored with Lighthouse, SEMrush, and Search Console — green Core Web Vitals and a #1 branded-search ranking.
PT Inspigo Inovasi Indonesia2021–Present
SEOLighthouseSearch ConsoleSEMrush
Problem
No SEO work existed at Inspigo before this — proactive, not a fix for a known problem.
Architecture
Technical SEO built and monitored with Lighthouse and SEMrush alongside Google Search Console.
Execution
Technical SEO alone wasn't enough to move rankings — metadata and keyword strategy had to be layered on top before rankings actually improved, not just technical audit scores.
Impact
Core Web Vitals are green across the board. "Inspigo" as a branded search term ranks #1 domestically; individual product pages are mixed, with some landing in the top 10 and others still climbing.